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  • Reinventing CSR 2021 - “Go Digital”

    India is the most populous youngest country with 54% of population below 25 years of age. Naturally, in a country of this mass, there are a total of 1.26 million registered companies. According to a report published by PwC on World in 2050, India would outrank the US at 2nd place in world GDP ranking. What do all these numbers tell us? The obvious answer is - India is going to be a major contributor in shaping the world in 2050. But more importantly, looking at the current degenerative state of natural resources, India would share the onus to build a more sustainable world. 

    The corporates of the world and specifically of India (considering they would have a key role to play in accelerating India to be a world leader) have a responsibility and choice to create a more sustainable world. Now, if you have been working long enough in corporate you might have already added the two 2’s and derived a 4. Corporates + sustainability = CSR. 

    Why should Corporates engage in CSR?

    Nevertheless, CSR stands for Corporate Social Responsibility and is a business’s approach to sustainable development by delivering economic, social, and environmental benefits. Now before you say – “Isn’t that some kind of Greenwashing? “, I would direct you to my trusted pal – facts. A recent report published in Forbes magazine, found that 42% of how people feel about a company is based on their perception of its CSR activities. This means that nearly half of a company’s reputation is based on the public’s feelings about what the company is doing to support the community.

    CSR activities have been proven to be effective at bringing about Innovation (you heard that right), cutting costs, brand positioning, building bonds with existing customers and reaching out to new customers. So, it is as important for a company to have a CSR strategy as a marketing strategy (some companies even playfully mix them up at times.)

    The pandemic has changed processes, structures and altered our way of life significantly. Companies like Twitter and Facebook have embraced Work from Home as a permanent solution which is a win for a sustainable lifestyle itself. (Think about the huge share of non-renewable resources this is going to save.) There is also a growing need of ensuring safety protocols for both corporates and NGOs while conducting business as usual. Consequently, there is a need to shift CSR onto digital platforms. We need solutions that engage employees in CSR from the comfort of their home.

    Why should you partner with Happieesouls?

    As a corporate, making donations is great but even better is aligning with an organization which gives your company a platform to connect with numerous causes. After all, every CSR professional wants a diverse portfolio for their company. We are an ethical organization dedicated to the cause of sustainable lifestyle. If you are a corporate, you can partner with us through – 

    1. Digital CSR – We provide an online place to manage and maintain your CSR strategies in a transparent way, hence effectively and efficiently managing your budgets 
    2. Employee Engagement – As mentioned before, COVID times call for online solutions. We can also help you engage your employees in CSR through online channels, hence contribute to sustainability.
    3. Corporates for Causes – Ratan Tata famously said in an interview in 2015 that corporates should monitor their CSR spending and ensure they are being used for right causes. Spend your CSR budget wisely on a cause of your choosing. We work on promoting sustainability, education, health and hygiene, environment, nutrition, women empowerment and circular economy. 

    What makes us different?

    Happieesouls takes immense pride in providing help and support to over 250+ NGOs across the country with more than 10,000 beneficiaries. We strive to provide unique solutions for corporate CSR strategies. We believe in connecting corporates with grassroot level NGOs based on their cause in a direct manner. This cuts down wastage of your CSR budgets, helps you monitor the impact of your efforts and maintains transparency throughout the process. We also help you curate a CSR strategy that aligns with your goals and help you monitor the difference your organization is making for these causes. 

    We believe in building a sustainable world and while CSR is not the panacea to the world’s problems, it certainly does start to move the needle towards a more circular economy.   

    Would like to know more about our Digital CSR programs at Happieesouls, write to us at

  • How Donating Clothes Helps the Environment and contributes to Sustainable Lifestyle?

    As per reports in a fashion magazine, 73% of discarded clothes end up in landfills, that are brimming with so much urban waste that by 2050, India will require one the size of New Delhi to fit all of the waste it produces. That means in another 30 years, Indian will be brimming with urban waste.

    In the age of social media fashion gurus and influencers it’s easy to get caught up in the rat race of the hunt for the latest rags. The latest trends outfits soon becomes outdated and lingers on in the dark side of the closet piling up you wardrobe and eating up all your free space.

    Well, modern fashion is a fickle mistress, and her moods keep changing all the time, with new trends replacing old ones within a few months. So, what do you do with all the awesome clothes you just wore once and twice that tragically is outdated or no longer fitting clothes? 

    The answers lies in recycling, reuse and upcycle. Believe it or not, donating clothes not only helps bring a smile to someone needy but it’s actually great for the environment. Here is how:

    1. Donating Clothes reduces Landfill waste

    Every year, tons of clothing are discarded and end up in landfills. Many of these clothing items are in usable condition. These textiles can take up to 200+ years to decompose. Decomposing these textiles emit toxins that are released into the air and water, polluting the environment. The bigger these landfills, the higher the levels of pollution.

    If you reuse, repurpose or donate your clothes, you stop the landfills from getting bigger and give your clothes a new life; creating a positive effect on the environment.

    2. Old Clothes brings Smiles and Helps those in need

    By donating your clothes to charity, orphanages, old age homes or communities nearby you, you can help underprivileged people who cannot afford clothing and basic necessities.

    Clothes discard in landfills taking up space and polluting the environment can instead help the people that need them the most.

    Another way is to donate clothes to companies who are into upcycling. They recycle and find creative ways to reuse as long as possible.

    3. Saves Water and Reduces Water Pollution

    It takes 2,700 liters of water to make one cotton shirt. Fashion industry uses tonnes of water in the production of new clothes. By donating instead of throwing, you can break the cycle of overusing fresh water, hence saving tonnes of water

    Additionally, When the rain falls on textile landfills and the toxins released, the water rinses out the chemicals, and together they accumulate at the base of the landfill, eventually finding their way down to the groundwater.

    When you donate clothes and they’re reused by someone else, there’s no need for such high production of new items since there will be lesser demand. Hence, clothing donation saves water by protecting it from polluting chemicals. Think back to the huge landfills

    Please note the production of nylon (clothes made of synthetic materials) involve great greenhouse gas emissions, and nylon breaks down in the washing machines and causes a buildup of microplastics in our water systems.

    4. Lowers the Carbon Footprint in the Environment

    Certain fibers in mass-produced clothing don’t break down at all. As mentioned before, Textiles can take up to 200+ years to decompose in landfills. These textiles in landfills, release the most dangerous chemicals to our environment and the emissions contribute a large amount of greenhouse gases every year.

    Additionally, the production of new clothes requires a lot of power along with water. The more power you need, the bigger the emissions of greenhouse gases.

    The donation of clothing will ensure that all the water and energy that was used in the creation of new garments will not simply go to waste. The longer the clothing is used is in circulation, lesser clothes will be produced and discarded at landfills.

    5. A Circular Economy with a Sustainable Lifestyle

    By donating used clothing, you contribute to reuse, recycle and it is used for as long as possible, then recycled.

    Creating a circular economy that builds a sustainable environment where things don’t go to waste as easily, and where everything is being used to its maximum potential. Sustainable living leads to a brighter future for all of you.

    By donating clothes you do good for others, the environment and to yourself. Time to act and be responsible. Take one step at a time, you can book a doorstep pick with us at and we deliver directly to our NGO and upcycle partners in need.

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